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The advanced analytics product is powerful enough for enterprise and SaaS marketing, not just small businesses. But only Buffer has advanced Instagram marketing tools like a visual story builder and shop grid support.Īlso, Buffer is a lot cheaper, even with the added Buffer Analytics product.

Let’s see how the features and pricing stack up against Hootsuite.īoth Buffer and Hootsuite have it covered in terms of the features you’d expect, like social scheduling and listening.

The analytics suite is offered as a separate package starting at $35 per month. The lowest tier of paid plans starts at $5 per month.

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Pricing: Offers a limited free plan for one user and up to ten social media posts.

Small social media marketing teams or agencies.

Buffer analytics is billed separately at $35 or $50 per month (certain plans).

Includes visual editing tools for planning and creating Instagram stories.

More affordable than Hootsuite, a full-featured agency plan costs $100 per month for unlimited users and 10 social channels.

Includes a free plan for individual users with basic needs (three social accounts, one user, bare-bones scheduling features).

With advanced features available for a much lower price, it’s a better Hootsuite alternative for smaller businesses and teams.

Buffer: A Better Alternative to Hootsuite for Small TeamsĪnother OG in the social media management industry, Buffer, has been around since November 2010. Consider all factors before deciding on a new social media platform. It doesn’t matter if it’s cheaper for a single user, if the pricing model is per-user, and you’ve got a team of eight people. Features: Does it include analytics, or do you need to go somewhere else for that?.Price: How much would it cost for your entire team?.Platform support: Does it support all the social media channels that you use?.You must consider not just the price or reputation but explore individual features and your company’s unique needs.

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Whether you're looking for a better price or specific features, these Hootsuite alternatives offer top-tier solutions 🦉 Click to Tweet How To Find the Best Social Media Management Tool for Your Companyīefore we get into the list, let’s quickly cover aspects of a software tool you should consider before making your final decision. Hoosuite did also have a free plan option (albeit it is very small) but that small free offering was sunset on March 31st, 2023.īelow, we highlight 11 options that just might prove to be better for your team and company. It’s also not the easiest tool to learn for new team members, which can become a pain point for growing companies. While Hootsuite supports most social media platforms, it’s not necessarily tailored to help you create the perfect content and strategy for a specific one, which could benefit some companies.

It’s not that Hootsuite doesn’t get the job done as a social media management tool anymore.īut there are probably other options better suited to your budget, industry, preferred channels (like Instagram), or other unique needs. In 2022, there are 290+ social media management software tools listed on G2. Ten years ago, Hootsuite was just one of a handful of options to help you manage your social media more effectively. Why You Should Consider Alternatives to Hootsuite

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